One signature, three characters: the SD family.
We launched our own system of brands: the Sebastian Desigual parent brand and three lines of business — property, the studio and football. The SD Studio chapter shows an end-to-end business launch, using the very website you're on.
Sebastian Desigual — the signature that ties it together.
The parent brand is Sebastian Desigual. Gold is the shared signature across every project, and each line of business has its own second colour: SD Realty is black and gold, SD Studio is ivory, graphite and gold, SD Football is white, blue and gold. Each one lives on its own subdomain of a single address.
How we launched our own studio.
- Positioning and areas. Strategy as the ribbon linking design, web and apps, and AI and automation; 11 service groups.
- Choosing the style. Three rounds: 8 options → 5 → final. The result: ivory, graphite and gold.
- Design system. Colours, typefaces, mark and components — the rules behind the website, case studies and documents.
- Website visuals. Image brief → drafts → final series: scenes and covers made with AI, while the work and the figures are real.
- Website in RU + EN.
- Website automations. Enquiries from the brief, a chat assistant, the studio's Telegram bot, a brief calculator.
- Try it yourself. Ask the assistant, fill in the brief or message the bot — that's what this chapter delivers.
SD Football — light and personal.
Football products, consulting and a personal brand. Style A2, "Private office, light": white background, night-blue text and buttons, gold as the detail. Unlike the studio, this one can be personal: the founder's portrait and signature.
SD Realty — the flagship project.
Black and gold. A property agency end to end in 13 days: brand, a website in 3 languages, 5 automations and collateral.
See case study 01 →